OMG WHAT HAPPENED
Co-Author
While working at:
Category:Book / Marketing guide
AWARDS:
About: Written by Christian and his former creative partner Leif Abraham, this book, released in 2009, helped traditional advertising and marketing people master the step into the digital era and provided tools to create campaigns that reach the people of today – in a time where ‘digital’ was untapped territory for many creative agencies and marketers
Results: It sold more than 300.000 copies
(on Amazon and via „Pay with a Tweet“) and was mentioned and featured in the press and blogs all over the world.
GAME CHANGERS
In-book feature
While working at:
Category:Book / 60th birthday of the Cannes Lions
AWARDS:
About: Two of Christians projects (Pay with a tweet & Twelpforce) made it into this book, which covers the 150 most impactful ideas since the birth of the Cannes Lions.
Background: A celebration of the misfits, the rebels, the troublemakers, the round pegs in the square holes, who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity.
FROM AWARD WINNING TO WORLD CHANGING CREATIVITY
Author
While working at:
Category:Thought-leadership article on ad-blog
AWARDS:
About: Razorfish Australia ECD Christian Behrendt on why there’s never been a better time for creatives to help change the world.
Quote:
"There has never been a better time to be a creative than right now. With all of the free digital tools, platforms and ways to connect and collaborate with like-minded people that are available, every one of us could realistically create or become part of something creative that changes the world we live in to make it a better place."
FROM: CREATIVES’ TO: LEADERS
Interview / In-book feature
While working at:
Category:Book / MBA of Creative Leadership
AWARDS:
Background: Christian was one of 26 selected alumnis from the Berlin School of Creative Leadership to be interviewed and featured in a their book about creativity & leadership.
About: 26 inspiring stories from the schools global Executive MBA community, curated by Berlin School President, Michael Conrad. From disruptive designers to pioneers of diversity, follow the journeys that prove that creative minds change lives, transform businesses, and bring great ideas to life.
FROM INTERNET PIRATES TO BIZ TRANSFORMATION
Author
While working at:
Category:Thought-leadership article on ad-blog
AWARDS:
Background: Christian has worked in the music industry in leading positions at Sony and Warner Music from the end 90’s until 2005 and has experienced first hand how a whole industry can be shattered through rapid technological change.
About: This opinion piece talks about the importance of being open for change and how much your brands future-survival depends on it.
NON-STOP REAL-TIME
Co-Author
While working at:
Category:Book / Marketing guide
AWARDS:
About: Christian is co-author of the business book 'Die Neuvermessung der Werte’ (engl. ‘The re-measurement of values’), published by one of Germany’s leading trend- and future researchers, Sven Gábor Jánszky.
Attached a translated excerpt of Christians chapter into English, as the book so far is only available in German/via the Goldegg Verlag.
DON’T WAIT FOR OPPORTUNITIES
Interview / In-book feature
While working at:
Category:Book / Miami Ad School
AWARDS:
Background: For their 25 year anniversary, the Miami Ad School, the world’s most leading creative portfolio program, selected 25 from their alumnis to be interviewed and featured in their anniversary book.
About: Christian was one of these 25 alumnis, talking about past challenges and how he conquered them and giving hands-on career advice to future students.