GOOGLE

As Head of Creative Innovation, Christian is leading a team of creative innovation and brand marketing experts across the region of EMEA (Europe, Middle East and Africa). Helping brands imagine, prototype and build game-changing brand marketing campaigns and user experiences by bringing together Creativity and Technology (e.g. Artificial Intelligence, Augmented Reality, Virtual Reality, YouTube, Creators and beyond).

TOKIO HOTEL x GOOGLE GEMINI
Google Gemini
While working at:Google
Category:Artist Collaboration, Fan Co-Creation & AI
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About: How can a band launch a new single not just for its fans, but together with them? For the release of Tokio Hotel's single "Changes", whose music video was fully generated with Veo, Google's AI video model, we created a fan co-creation campaign that put the fans in the creative seat. Fans uploaded a selfie to Google Gemini and designed their very own "Changes" single cover, then shared it on Instagram, tagging the band.
The Tech: Gemini is Google's multimodal AI assistant. Its image generation and editing let anyone turn a selfie into a personalized single cover in seconds, no design skills needed. Veo, Google's generative video model, was used to create the music video, producing cinematic scenes from text and image prompts.
GEMINI FOOTBALL LAB
Google Marketing
While working at:Google
Category:Creator Event & Generative AI
< title="2 Gemini Football Lab">
About: How can Google drive awareness and downloads for Gemini during the World Cup? By designing an event experience called "The Football Lab with Gemini" in Berlin for more than 60 creators: a space where they could co-design with Google's AI, Gemini, and create unique content for social media and beyond. The creators came up with diverse and unexpected ideas, from blending physical craftsmanship with AI to experimenting with entirely new workflows.
The Tech: Gemini is Google's most capable family of multimodal AI models. It can understand and generate text, images, code, audio and video. Available as a standalone app and integrated across Google products, it helps people brainstorm, create and turn ideas into reality.
DERTOUR x DIE FANTASTISCHEN VIER
DERTOUR
While working at:Google
Category:Creator Campaign & AI Music Video
< title="3 DERTOUR x Die Fantastischen Vier">
About: How can DERTOUR turn its fans into the stars of a music video? By launching a music video spot for DERTOUR featuring the German hip-hop band "Die Fantastischen Vier". Through a social media competition hosted by German creator LaserLuca on YouTube and Instagram, we selected three winners to be part of the spot. Their scenes were created with Veo, Google's AI video model.
The Tech: Veo is Google's generative video model. It creates high-quality, cinematic video clips from text or image prompts. It understands camera movements, visual styles and physics, so creative ideas can be turned into realistic or stylized video scenes in minutes.
PROJECT MUZE
Zalando
While working at:Google
Category:Machine Learning/Campaign
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AWARDS: Webby Award, ADC Award
and more >>
About: Project Muze is a Fashion meets Tech experiment that empowers every user to create personalized fashion designs with the help of machine learning.
Results: The experiment generated hundreds of thousand user designed dresses and reached worldwide media coverage (Wired, QG, Bild, Venturebeat, Techcrunch, etc.).
‘Karl Lagerfeld and John Galliano need to be brave now’’ Wired
Global Fibre Impact Explorer
WWF X
While working at:Google
Category:Artificial Intelligence for Social Good (Google Cloud)
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AWARDS: Webby, Cannes
and more >>
About: The ‘Global Fibre Impact Explorer’ is a game changing online tool that helps the fashion industry make more sustainable sourcing decisions by combining data with Google Cloud technology and WWF's expertise to help identify high risk fibres in their portfolio.
Background: The GFIE was a project Christians team in London, UK, were helping bring to life, Born out of a partnership between Google, the WWF X Stella McCartney and built to complement existing tools focused on industry impact and risk analysis.
Results: Since its launch at COP26, over a thousand fashion brands such as adidas, All Birds, H&M Group and VF Corporation have already signed up to the pilot to help fight against the climate crisis
AIR RACE LIVE VR
Red Bull
While working at:Google
Category:Virtual Reality Platform
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AWARDS: Webby Award, Deutscher Digital Award
and more >>
About: How can Red Bull bring fans inside the cockpit of the fastest motor sports in real-time?
By developing the world's first event coverage based on real-time data only. Instead of streaming video camera imagery, 'Red Bull Air Race LIVE VR' uses live telemetry data of the planes to recreate the action in a real-scale VR environment.
Results: Overall reach of 12 mio impressions within the first two weeks. Launched in Indianapolis at the Air Race finals and now an evergreen VR-platform of the global Red Bull Air Race.
Hope Reef
Sheba
While working at:Google
Category:Google Maps, Streetview & YouTube
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AWARDS: Cannes, Webby
and more >>
Background: Cats adore fish. But today fish are under threat and the coral reefs, that over 25% of all marine life rely on, are becoming extinct faster than rainforests.
About: The answer was a new reef, grown on a field of rubble destroyed by coral bombing. Using Reef Star technology each one an individual pixel, Sheba wrote large across the ocean floor the word HOPE in giant, living coral letters.
Large enough to be picked up by Google Maps satellite, to appear as a word written across the ocean. This was the centrepiece of the campaign that Christians team in London helped bring to life – an image to garner global PR and discoverable and even explorable underwater through Google Streetview. Living, thriving proof that there can be man-made solutions to man-made problems.
Stumbling Stones
WDR
While working at:Google
Category:Augmented Reality Experience
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AWARDS: Grimme Online Award
and more >>
Intro: Digitising the world’s biggest decentralised memorial and augmenting it with immersive storytelling.
Background: Small memorial blocks located all over Europe, forming the world’s largest decentralised monument to the Holocaust. These ‘Stumbling stones’ were initiated by Gunter Demnig. But the stones are at risk of being forgotten.
About: Project ‘Stumbling stones’ – a project by the WDR, with the friendly support of Google, uses Augmented Reality, Google Maps and YouTube to help people remember the things that shouldn’t be forgotten. Future proving our collective memory.
Meal Reveal AI
Hellmann’s
While working at:Google
Category:Artificial Intelligence for Sustainability
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AWARDS: Fresh project / not submitted to awards yet
and more >>
About: Powered by Google Cloud’s cutting-edge AI technology, Meal Reveal is a tool that helps consumers combat food waste and save money
In detail: To use Meal Reveal, people scan food in their fridge using the camera on their mobile phone, sharing either video or uploading pictures on the tool. Utilising generative AI capabilities in Google Cloud’s Vertex AI platform, the tool uses Gemini Pro Vision and PaLM 2 to identify the ingredients. Then the tool further uses Vertex AI Vector Search and a Unilever proprietary algorithm to match the foods to recipes to provide tasty recipe suggestions - turning leftover ingredients into creative meals.
Background: Meal Reveal is a project Christians team in London, UK, was helping bring to life,
Lip Sync Challenge
Magnum
While working at:Google
Category:Artificial Intelligence
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AWARDS: Webby awards
and more >>
Background: The ice cream brand Magnum partnered with the music star Miley Cyrus, and sponsored an exclusive performance premiered on YouTube. The objective of the campaign was to help the brand connect with their GenZ audience through a new interactive experience, while driving efficient reach.
The Idea: We invented the ‘Lip Sync Challenge’ – an AI-powered challenge that rated how closely the viewer’s lip syncing matched Miley’s song.
The Tech: This experiment used Google’s AI technology TensorFlow.js that detected landmarks on users face using machine learning running in-browser.
THE BREAKPIECE
Red Bull
While working at:Google
Category:Virtual Reality Campaign
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AWARDS: Webby Award, ADC Award
and more >>
About: How can Red Bull evolve from a sponsor of the biggest breakdance competition in the world to a real driver of the culture?
By introducing breakdance to VR with the help of the Graffiti culture. Discover 'The Breakpiece' - the first virtual graffiti piece inspired by breakdance moves.
Results: The VR-event experience was featured on Red Bull TV and social media, reaching over 550,000 people, including a best-in-class 8.92% social media engagement rate. Plus: Available on an app for the VR headset Daydream.
STEP INTO MARNI
Marni X Zalando
While working at:Google
Category:Augmented Reality Experience
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AWARDS:
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About: While working at Google, Christian worked on ‘StepIntoMARNI’: A dedicated event space at a three-day fashion-event in Berlin, which gave visitors the chance to discover the new Marni shoe-collection without it actually being physically there.
The Tech: Using Google’s AR technology, the team created a one-of-a-kind 'Augmented Reality Experience', where real-sized 3D shoes could be explored in an interactive way:
Viewing the collection up close, as you could even move the shoes around to pore over every detail and angle.
LOUIS VUITTON X GOOGLE
Louis Vuitton
While working at:Google
Category:Augmented Reality Experience
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AWARDS: Webby Honoree
and more >>
Intro: A new way to experience Louis Vuitton's Travel Books and art books in general.
About: While working at Google, Christians team in Paris partnered up with Louis Vuitton to bring to life their new Travel Books Collection with an innovative Augmented-Reality experience powered by Google Lens. Launched October 2019 at the Louis Vuitton Flagship Opening in Seoul, Korea.
The Tech: Through the use of the new visual search tool Google Lens readers can extend their experience with the artwork of the Seoul Travel Book created by French artists Icinori.
Stories to indulge yourself
Durex
While working at:Google
Category:Dialogflow (Artificial Intelligence)
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AWARDS: Cannes, Webby
and more >>
Background: A study supported by Durex showed that while 50% of people say they know how to use lubricant but 44% say they would be lost if a drop was put in their hand.
The idea: An interactive audio erotic experience that doubles as a tutorial on how lube works. Listen to your personalized sex story to pleasure yourself while learning all kinds of ways to use lube
The Technology: With Google, Durex developed the voice activation, by using Dialogflow (Artificial Intelligence). Throughout the experience, personalize the story to your fantasies and sexual preferences with only your voice, so your hands stay free to test lube on your body and play with yourself.
ADIDAS VISUAL COACH
Adidas
While working at:Google
Category:Machine Learning/Service
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AWARDS: Shortlisted at the DDC (Deutscher Digital Award)
and more >>
About: Christians team in Hamburg partnered up with Adidas to create a Machine Learning driven virtual coach that helps with rep-counting, pose-support and gamification elements – making working out at home is fun, innovative and safe.
The Tech: All driven by Google Cloud and their Vision API (Web based real-time visual pose detection).

START-UPS

Christian started experimenting with the possibilities that emerging digital and social media platforms were offering at the early beginnings of Facebook, YouTube, Twitter and Co. Following two of his projects that turned into actual startups.

GET THE MAYOR.COM
Founder
While working at:Self-initiated
Category:Citizen Engagement Platform
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AWARDS: Winner of the 2016 SXSW Innovation Award. Categories: People‘s Choice,Smart Cities and Innovation in Connecting People.
and more >>
About: Christian is the Founder of “#GetTheMayor” – a world's-first social media-led citizen engagement platform for the City of Heidelberg that lets all citizens get involved in helping shape the future of their city.
The platform brings projects and issues that citizens are most passionate about in front of their Mayor – so that together we can create and collaborate for a better city.
PAY WITH A TWEET.COM
Co-Founder
While working at:Self-initiated
Category:Social Media Payment System
< title="paywithatweet">
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AWARDS: Cannes Grand Prix (Winner) and Titanium Lion (Shortlist), Tomorrow Awards
and more >>
About: Christian is Co-Founder of ‘Pay with a Tweet.com’ – the first social media payment system, where people pay with the value of their social network. www.PayWithATweet.com
Results: Winner of the Cyber Grand Prix at the Cannes Lions Festival. ‘Pay with a Tweet’ was acquired by the start-up incubator Hanse Ventures and turned into a standalone company.
'One of 10 business models that rocked 2010' TechCrunch

RAZORFISH, AUSTRALIA

Before working at Google, Christian was the Executive Creative Director of Razorfish in Sydney – Australia‘s (former) leading full- service digital creative agency specialized in Brand Strategy, Integrated Marketing, Digital, Social Media, Mobile, UX and Design.

#DRONE A FRIEND
eBay Australia
While working at:Razorfish/Sydney
Category:Social Media Campaign
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AWARDS:
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About: Kicking off the Tech Sale, eBay’s customers were treated to a tongue-in-cheek campaign hosted on a Facebook app, #DroneAFriend.
Aiming to convince people that eBay is the best place to buy their tech online, the campaign gave Sydney residents the chance to nominate a deserving friend for a tech prize delivered by drone!
Results: With a big push on social media, the campaign reached more than 1.5 million people on Facebook and received over 2,500 submissions in only a few days..
SAMSUNG STADIUM
Samsung Australia
While working at:
Category:Mobile App/Campaign
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AWARDS: Winner of best use of mobile marketing – australian mobile awards
and more >>
About: A mobile platform transforming the way aussies experience rugby
The ‘Samsung Stadium’ is a virtual stadium experience available on your mobile. If a rugby fan couldn't make the game, we brought the game to them.
IGA LOVE SONGS
IGA Australia
While working at:Razorfish/Sydney
Category:Social Media Campaign
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AWARDS:
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About: We invited fans to "say it with a love song" on Valentine's Day, by tweeting us their special message for a loved one. The best were passed onto our IGA songbirds and turned into personalised music videos and Vines in real-time
Results: Twitter themselves announced IGA Love Songs as the best creative Valentine's Day campaign on Twitter in 2014.
QUEST FOR POINTS
Qantas
While working at:Razorfish/Sydney
Category:A SimCity-like virtual online-game
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AWARDS: 2015 Global Flight Loyalty Awards [Best Marketing Campaign], IAB Creative Showcase
and more >>
About: An engaging interactive game that invites people to explore the virtual world of Qantas and follow clues to find hidden items that are randomly generated each time they play.
Results: 1.2 mio site-visits in only 5 weeks. Average time-spent on site: 14 minutes. One person even played the game 6000 times.
PROJECT EMBEDDED
Museum of Contemporary Art
While working at:Razorfish/Sydney
Category:Digital Platform/ Social Impact
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AWARDS:
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About: ‘Embedded’ is a social impact project, helping raise attention to the abourignal culture in the context of the Australian land. At the heart of the project, images of Australian abourignal Elders were juxtaposed onto the rock formations of Murujuga – literally embedded into the landscape.
In detail: The digital platform extending Craig Walsh’s exhibition ‘Embedded’ at the MCA. An art experience, where the faces of Murujuga Elders emerge from the darkness and speak, describing elements of the significance of Murujuga for thousands of generations of original inhabitants.

R/GA [NEW YORK]

Christian worked for nearly 4 years at R/GA, New York – the Digital Innovation Agency of the Decade. There he was inventing services, platforms and integrated campaigns for brands like McCormick, Google, MasterCard and Nike.

THE SOCIAL INTERVIEW
HR department [R/GA]
While working at:R/GA New York
Category:Social Media Campaign
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AWARDS: Winner of the Cyber Lions at the Cannes Lions Festival, One Show, New York Festival
and more >>
About: In 2012, whoever applied for an internship at R/GA was asked to do the Social Interview. Three job-related questions got posted to applicants Facebook wall to be answered by their friends.
The more creative the answers, the bigger the chance on an internship.
DUCK DYNASTY
The TV Network A&E
While working at:R/GA New York
Category:Social Media Campaign
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AWARDS:
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About: To promote the launch of the TV show ‘Duck Dynasty’, we created a Social Media Response Lab (the first ever a TV channel did at that time), while working at R/GA in New York.
Gamifying Twitter: Next to the real-time content creation, we also gamified Twitter by launching ‘The Virtual Duck Call’ – the first ‘duck hunt’ game on Twitter.
Results: Total of 8.6 million viewers for the premiere, making it A&E's most watched telecast of all time.
TRACK ME
Hip Hop Band ‘Riot in Paris’
While working at:Side-Project
Category:Social Media Campaign
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AWARDS: Winner of the 2012 MTV Online Music Awards in the category Most Extreme Fan Outreach.
and more >>
About: Over a whole month the band Riot !n Paris created studio-quality personalized songs based on strangers' social media profiles.
How it worked: Users needed to visit the experiment’s landing page and hit the “Track Me” button. This gave the band permission and access to see how their potential muse presents him- or herself to the world. Anyone whose timeline wasn’t filled with pictures of home-prepared meals received a new song shortly thereafter.
‘DINNER’TISING INC.
Lawry’s/McCormick
While working at:R/GA New York
Category:Integrated Brand Campaign
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AWARDS:
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Intro: It's hard to convince your kids to try something new. But there is help!
About: Dinnertising Inc is the first Advertising Agency, a (non-real) agency we solely created for this brand campaign, dedicated to help parents ‘sell’ and ‘promote’ new meals to their family, with personalized commercials, calls from testimonials and other fun tools.
Results: Launched on the Rachael Ray show, Dinnertising reached over two million people in just four weeks.
SOCIAL MEDIA HELL
R/GA, New York
While working at:R/GA, New York
Category:Social Media Game
< title="socialmediahell">
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AWARDS: Cyber Lions BRONZE winner at the Cannes Lions Festival.
and more >>
About: Every year in Austin, Texas the doors open to the all over- über- tweeters and check-in to everything crowd
One year, R/GA has let the people of SXSW interactive go through the rings of Social Media Hell to give tribute to those who tweet to much.
GRILL MAYOR
Grill Mates/McCormick
While working at:R/GA, New York
Category:Social Media Campaign
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AWARDS: Webby Award
and more >>
About: To encourage more summer grilling, we created the first FourSquare campaign where a FourSquare Mayor became a Mayor, for real.
How: Whoever checked-in at their grill the most during the summer of 2011 became the actual mayor of Hunt Valley, Maryland for a day. Seriously. We created a landing page for people to sign up and connect their FourSquare accounts, exclusive FourSquare badges to reward participants for check-ins, and to keep them competing all summer long, and a case-study to explain it all.
DIGITAL DINNER BELL
Lawry’s/McCormick
While working at:R/GA New York
Category:Mobile app
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AWARDS:
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About: The ‘Digital Dinner Bell’ is the 21st century way to scream, "dinner is ready!
How it works: Open the mobile app and start by selecting a cuisine for tonight’s dinner, then browse the Lawry’s recipe database.
When you’re finished cooking, shake your phone to ring the Digital Dinner Bell and let your family know via SMS, email, Facebook, or personalized phone call that it’s time to eat—together, as a family.
MY ANDY APP
The New York Andy Awards
While working at:R/GA, New York
Category:Mobile App
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AWARDS:
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About: While working at R/GA, Christian exclusively developed this app for the New York Andy Awards.
A digital awards trophy that is only available for Andy winners and also connect each winner with each other to create an exclusive network of ad industry rock stars.
TWEET TO GRILL
Grill Mates/McCormick
While working at:R/GA, New York
Category:Social Media X OOH
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AWARDS:
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About: Your face in Times Square – Grilling!
To kick off the Grill Season for our client Grill Mates, people could just tweet ‘#GrillMates’ to have their Twitter profile picture appear on two of the biggest digital billboards in Times Square

CRISPIN PORTER BOGUSKY [USA]

Christian worked at Crispin, Porter + Bogusky in Boulder/Colorado, USA – one of Advertising Age „Agencies of the Decade“ as Lead Interactive on the Activision/ Guitar Hero account. There he was also part of the team working on Best Buy’s ‘Twelpforce’ that won the Titanium and Integrated Grand Prix at Cannes.

WICKY WICKY WEBSITE
ACTIVISION / DJ HERO
While working at:C,P+B (Boulder/US)
Category:
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AWARDS: Webby Award, One Show
and more >>
About: On the launch day of DJ Hero, people all over the world were able to spin and scratch 20 of the biggest music and gaming websites of the world.
How it worked: In order to give people what it felt like to be a DJ a WickyWicky website was made. WickyWicky is a website banner-takeover that turned the entire live area of a website into a spinning record.
TWELPFORCE
Best Buy (USA)
While working at:C,P+B (Boulder/US)
Category:Social Media Innovation
< title="twelpforce">
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AWARDS: Cannes, Webby Award, One Show, D&AD, ADC
and more >>
About: At CP+B, Christian was part of the team creating ‘Twelpforce’’ for the client ‘Best Buy'. A united force of Blue Shirts that are there to answer your tech questions 24/7 via Twitter. Just tweet your question @twelpforce.
Results: Winner of the Titanium Grand Prix at the Cannes Lions Festival.
‘Marketing that Isn't Marketing’ Fast Company

JUNG VON MATT [GERMANY]

Christian worked for two and a half years at Jung von Matt, one of the most creative hot-shops in Germany, as a ‘Concept/Creative’, which is a mix of a digital copywriter and a UX-designer, on clients like Mercedes Benz, Evian and many more.

CONCERT IN E
Mercedes Benz
While working at:Jung Von Matt
Category:Integrated Campaign
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AWARDS: New York Festivals Innovative 2010 Finalist for Mercedes-Benz "Concert in E"
and more >>
About: We recorded a Jazz classic – inside an E-Class to demonstrate its outstanding qualities.
The new E class of Mercedes-Benz is maybe the most quiet driving experience ever. To prove that, the e class was turned into a driving recording studio - a concert in E.
NEXTWALL
Jung Von Matt
While working at:Jung Von Matt
Category:Emerging Tech X OOH
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AWARDS: Titanium Lions Finalist at the Cannes Lions Festival. New York Festival, Eurobest
and more >>
Insight: Most clients are afraid of new interactive techniques, until they tested them themselves.
About: For this, Jung von Matt created the Nextwall. An interactive graffiti wall in the backyard of the agency that features nearly every mobile technology in a fun way. The agencies platform to educate and help clients experience new interactive media forms.
MERCEDES X DIGITALISM
Mercedes Benz
While working at:Jung Von Matt
Category:Online Campaign
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AWARDS: Winner at the New York Festivals, DDC, Online Star
and more >>
About: The online campaign for the Mercedes GLK features one of the hottest digital phenomenons: remixing videos.
How it works: The campaign site lets you design your own Mercedes, selecting things like color and rims, as it showcases the GLK through an interactive music video to the song ‘Taken Away’ by Digitalism, the famous electronic music band.
HORROR-NON-STOP
TV Channel 13th Street
While working at:Jung Von Matt
Category:Banner Ad
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AWARDS: Winner at the One Show, ADC, New York Festivals
and more >>
About:13TH STREET is the most dangerous address on television.
That's why in our interactive banner ad one nightmare pursues the next.
It's Horror, non-stop.
SPAM EMAIL CAMPAIGN
Bild Computer Magazine
While working at:Jung Von Matt
Category:E-Mail Campaign
< title="spamemail">
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AWARDS: Winner at the Webby Awards, ADC NY, New York Festivals, Eurobest
and more >>
About: Computer Bild is Europe's largest computer magazine and famous for their helpful advice.
How it works: People were able to receive 33 tips against spam via e-mail. When you received the tips, they build a picture of a skull in your inbox.
It was the first time something like that happened in the people's mail systems.

SONY MUSIC / WARNER MUSIC

Christian worked in leading positions at Sony Music and Warner Music, helping artists become pop-culture icons and get into the top 10 charts. During this time, he was responsible for the Marketing, Creative Direction, Strategy and Promotion of more than 60 Dance-Pop, Techno and Hip Hop artists.

BROOKLYN BOUNCE
Sony Music
While working at:Sony Music
Category:Single: Bass, Beats & Melody
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AWARDS: Gold Record for selling over 350.000 units.
and more >>
About: At Sony Music/Germany, Christian Behrendt was responsible for the marketing and creative direction of the Dance newcomer "Brooklyn Bounce", who became Sony Music/Germany's most successful domestic artist in the year 2001 and 2002.
Results: For the marketing, creative direction and product management of the single "Bass, Beats & Melody”, Christian has received a Gold Award (the most important music-business industry award in Germany).
DANNII MINOGUE
Wea / Warner Music
While working at:Wea / Warner Music
Category:Single: I begin to wonder
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AWARDS:
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About: During Christians time in the music industry, he was responsible for the creative direction and marketing of more than 60 Dance-Pop, Techno, RnB and Hip Hop artists.
In Detail: At Wea / Warner Music/Germany, he was responsible for the marketing of the studio album "Neon Nights", including the hit-single "I begin to wonder", from the dance-pop artist Dannii Minogue (the little sister of Kylie Minogue).
RBA
Sony Music
While working at:Sony Music
Category:Single: No alternative
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AWARDS:
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About: During Christians time in the music industry, he was responsible for the creative direction and marketing of more than 60 Dance-Pop, Techno, RnB and Hip Hop artists.
In Detail: At Sony Music/Germany, RBA was one of them. The song ‘No alternative’ was a huge hit in the clubs (dj-charts) and the music video was playlisted on Club Rotation/Viva and all mayor dance channels at that time.
LAZARD
Sony Music
While working at:Sony Music
Category:Single: 4 O’Clock
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AWARDS:
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About: During Christians time in the music industry, he was responsible for the creative direction and marketing of more than 60 Dance-Pop, Techno, RnB and Hip Hop artists.
In Detail: At Sony Music/Germany, Lazard was one of them. The music video was produced in a hip location in Berlin Mitte and was playlisted on all major music television (MTV, MTV2, Viva) channels at that time.
Alex Christensen
Sony Music
While working at:Sony Music
Category:Single: Rhythm of the night
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AWARDS:
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About: During Christians time in the music industry, he was responsible for the creative direction and marketing of more than 60 Dance-Pop, Techno, RnB and Hip Hop artists.
In Detail: At Sony Music/Germany, Alex Christensen was one of them. The music video was playlisted on all major music television (MTV, MTV2, Viva) channels at that time.
TALLA 2XLC
Wea / Warner Music
While working at:Wea / Warner Music
Category:Single: Enjoy the silence
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AWARDS:
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About: During Christians time in the music industry, he was responsible for the creative direction and marketing of more than 60 Dance-Pop, Techno, RnB and Hip Hop artists.
In Detail: At Wea / Warner Music/Germany, Talla 2XLC was one of them. The music video for the single ‘Enjoy the silence’ was playlisted on all major music television channels (e.g. MTV, MTV2, Viva) at that time.

BOOKS & WHITE-PAPERS

There has never been a better time to be a creative! With all the change that is happening around us there is so much to challenge, figure out and put into new perspective. Following some of the books and white-papers on that topic that Christian published.

OMG WHAT HAPPENED
Co-Author
While working at:
Category:Book / Marketing guide
< title="omg">

Read the Book

AWARDS:
and more >>
About: Written by Christian and his former creative partner Leif Abraham, this book, released in 2009, helped traditional advertising and marketing people master the step into the digital era and provided tools to create campaigns that reach the people of today – in a time where ‘digital’ was untapped territory for many creative agencies and marketers
Results: It sold more than 300.000 copies (on Amazon and via „Pay with a Tweet“) and was mentioned and featured in the press and blogs all over the world.
GAME CHANGERS
In-book feature
While working at:
Category:Book / 60th birthday of the Cannes Lions
< title="gamechangers">

Read the Book

AWARDS:
and more >>
About: Two of Christians projects (Pay with a tweet & Twelpforce) made it into this book, which covers the 150 most impactful ideas since the birth of the Cannes Lions.
Background: A celebration of the misfits, the rebels, the troublemakers, the round pegs in the square holes, who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity.
FROM AWARD WINNING TO WORLD CHANGING CREATIVITY
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About: Razorfish Australia ECD Christian Behrendt on why there’s never been a better time for creatives to help change the world.
Quote: "There has never been a better time to be a creative than right now. With all of the free digital tools, platforms and ways to connect and collaborate with like-minded people that are available, every one of us could realistically create or become part of something creative that changes the world we live in to make it a better place."
FROM: CREATIVES’ TO: LEADERS
Interview / In-book feature
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Background: Christian was one of 26 selected alumnis from the Berlin School of Creative Leadership to be interviewed and featured in a their book about creativity & leadership.
About: 26 inspiring stories from the schools global Executive MBA community, curated by Berlin School President, Michael Conrad. From disruptive designers to pioneers of diversity, follow the journeys that prove that creative minds change lives, transform businesses, and bring great ideas to life.
FROM INTERNET PIRATES TO BIZ TRANSFORMATION
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Background: Christian has worked in the music industry in leading positions at Sony and Warner Music from the end 90’s until 2005 and has experienced first hand how a whole industry can be shattered through rapid technological change.
About: This opinion piece talks about the importance of being open for change and how much your brands future-survival depends on it.
NON-STOP REAL-TIME
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About: Christian is co-author of the business book 'Die Neuvermessung der Werte’ (engl. ‘The re-measurement of values’), published by one of Germany’s leading trend- and future researchers, Sven Gábor Jánszky.
Attached a translated excerpt of Christians chapter into English, as the book so far is only available in German/via the Goldegg Verlag.
DON’T WAIT FOR OPPORTUNITIES
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Background: For their 25 year anniversary, the Miami Ad School, the world’s most leading creative portfolio program, selected 25 from their alumnis to be interviewed and featured in their anniversary book.
About: Christian was one of these 25 alumnis, talking about past challenges and how he conquered them and giving hands-on career advice to future students.